Edipresse and Virtual Network have also decided to join forces in the Swiss-French market by creating an online advertising sales structure. This structure will be operational from 1 January 2007 and will market the Swiss audience of Edipresse’s and Virtual Network’s websites, with the strategic aims of enhancing professionalism and increasing online advertising market share.
Under the proposed name of Romandie Online, 16 sites will be marketed, including Romandie.com, Lematin.ch, Tdg.ch, 24heures.ch, Humour.com, Jeux.com, Edicom.ch, Femina.ch and will total more than 50 million page views per month, in other words the largest audience in French-speaking Switzerland at the present time.
Through its offices in Nyon and Zürich, Romandie Online will offer advertisers targeted thematic packages, as well as packages for the general public.
For Tibère Adler, CEO of Edipresse: “This link-up confirms our increased focus on digital media. We will include the founders of Virtual Network in our overall strategic thought process concerning opportunities in the field of new information technologies”.
Stefan Renninger, one of the founders of Virtual Networks added “We are delighted to have a new shareholder of reference and to be joining together to respond to the strong growth of the Swiss online advertising market. The latter is now a standard element of media campaigns and should continue to take off in coming years”.
Concerning the Edipresse Group The Edipresse Group is a quoted, Lausanne-based (Switzerland) media and communication company. It publishes more than 160 magazines and newspapers in 18 countries, including Switzerland, Spain, Portugal, Poland, Ukraine, Russia, Romania, France, China and various other Asian countries. Edipresse is active in the Swiss online market with its many sites linked to its titles and its shareholdings in the Homegate.ch (real estate), Swissfriends.ch (dating) and JobUp.ch (employment) websites.
Concerning Virtual Network Founded in 1999 by Stephan Pictet and Stefan Renninger, Virtual Network is a company based in Nyon (Switzerland). It publishes a network of vertical portals in the French- speaking market, including in particular Romandie.com, Annonces.com, Humour.com, Jeux.com and Musique.com. In August 2006, the net audience of the Virtual Network sites amounted to 185 million page views for 13.6 million visits (source: Médiamétrie).
Sites marketed under Romandie Online: www.romandie.com, www.jeux.com, www.humour.com, www.musique.com, www.romandie.fm, www.aufeminin.ch, www.24heures.ch, www.tdg.ch, www.lematin.ch, www.edicom.ch, www.femina.ch, www.bilan.ch, www.zannonces.ch, www.bleublog.ch, www.terrenature.ch, www.swissfriends.ch.
For further information, please contact:
Tibère Adler, CEO Edipresse Tel. +41 (0)21 349 45 18, tibere.adler@edipresse.ch www.edipresse.com
Stefan Renninger, Director Virtual Network Tel. +41 (0)22 994 55 22, stefan@virtual-network.com www.virtual-network.com
Edipresse is a multilingual and multicultural international Publishing house. It operates in the areas of newspaper and magazine publishing, printing and multimedia. The Edipresse Group is active in Switzerland, where the company is registered, Spain, Portugal, Mexico, Russia, Ukraine, Romania, Greece and several countries in Asia. It publishes over 150 titles and has more than 3,500 employees, of whom about 1,700 are based in Switzerland. It strives to ensure that its expansion takes place in a controlled and coherent fashion. Its strategy is fundamentally based on the written word and on three simple principles.
The first of these is to concentrate resources, both human and financial, on the activities and the countries where the company can achieve significant market share.
The second principle expresses the corporate desire to publish quality titles, which clearly meet the needs of both readers and advertisers.
The third principle concerns the special responsibilities involved in the publishing profession.
NEWSPAPERS Switzerland - 24 heures Daily - Aux Trouvailles Classifieds - Genève home informations Free Weekly - Journal de Morges Biweekly - La Broye Weekly - Lausanne-Cités Free Weekly - Le Matin Daily - Le Matin dimanche Weekly - Le Matin Bleu Daily - Le Temps Daily - Presse Hebdo nord vaudois Free Weekly - Presse Hebdo riviera chablais Free Weekly - Terre&Nature Weekly - Tribune de Genève Daily
MAGAZINES Switzerland - Bilan Business - Femina Women - télétop TV - Tendance Déco Home & Design - TVguide TV
ONLINE ACTIVITIES - 24heures.ch E-publishing - bilan.ch E-publishing - ecran.ch Online services - edicom.ch E-publishing - femina.ch E-publishing - homegate.ch B2B - infotecnet.com B2B - jobup.ch Online services - lematin.ch E-publishing - pointprod.ch Online services - swissdox.ch Online services - swissfriends.ch Online services - swissreseau.ch B2B - tdg.ch E-publishing - terrenature.ch E-publishing - zannonces.ch Online services
PRINT FACILITIES - CIEG-Genève - CIEL-Lausanne - I-Press - IRL
Edipresse Services SA (Firmenporträt) | |
Artikel 'Edipresse and Virtual Network are joining forces to create Romandie Online...' auf Swiss-Press.com |
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